"This Beijing Opera face style brooch has been particularly popular recently, with a Filipino customer ordering over 1000 pieces. During this period, Southeast Asia has had the highest number of foreign trade orders," said Yan Hao, a jewelry stall operator in Yiwu, Zhejiang, in an interview with China News Service.

A store operator in Yiwu, Zhejiang Province, displayed the new China-Chic jewelry inspired by opera masks. Photo by Dong Yixin

With the rise of the new China-Chic, the owners of Yiwu jewelry industry have recently welcomed a large number of orders. The market products are in short supply, and the factory is busy rushing to work. These popular necklaces, earrings, rings, and bracelets incorporate Chinese elements such as dragon and phoenix, koi, and traditional Chinese opera masks, and have been sought after by consumers from countries such as the Philippines and Malaysia since their debut.

During the interview, Yan Hao was occasionally interrupted by the inquiring purchaser. "There can be some discounts for bulk orders, but we have to wait. The brooches in this opera style are all handmade, and it takes about two hours to make one." "We can send small quantities of international air mail, which may have higher shipping costs, but they can be received in about a week."

Yan Hao is not the only one busy. Yiwu jewelry operator Yu Ping's shop also welcomed a "sea of people", and the Chinese Loong element necklace placed in the "C" position made her receive many foreign trade orders.

Yu Ping, the owner of the jewelry store, shows the popular new China-Chic jewelry in the store. Photo by Dong Yixin

"Full body pure silver, with a unique design, is the most popular in Japan and South Korea," Yu Ping said with a rhyme to attract business. She introduced that although the single purchase volume of customers in Japan and South Korea is not large, the repurchase rate is high. Recently, she has also targeted business opportunities and promoted the "hot selling product" to customers in Southeast Asia.

Today, the "strong rise" of China-Chic elements makes "Hualiu become the top stream" not only a slogan. At the same time, the sales of cultural and entertainment products in Yiwu International Trade City have also surged.

"The most popular export destination for bracelets is Southeast Asia. I am currently processing orders from Malaysia, and the customer requires us to send the package to the logistics park in Guangxi. There will be a dedicated person responsible for packaging, integration, and unified transportation." Yiwu merchant Lv Jing said that many buyers have reported that "entry-level" Bodhi roots and cinnabar are the most popular among young people.

In addition, many shops in Yiwu International Trade City have added more fashionable accessories to their cultural and leisure products to cater to the preferences of young consumers. Bracelets and necklaces have combined tradition and fashion, and various ornaments containing Chinese elements have gradually become carriers for spreading excellent traditional Chinese culture.

According to incomplete statistics, there are over 8000 jewelry production and trading enterprises in Yiwu. Among them, there are over 3000 various jewelry production and processing factories, with products mainly including brooches, necklaces, bracelets, etc., with over 800000 types sold to more than 100 countries and regions. (End)