On January 5th, 2024, the first batch of enterprise signing ceremony and media partner negotiation meeting for the Oriental Imagery Fashion Festival were held at the Conference Release Center on the fourth floor of Shenzhen Jinzhan Jewelry Plaza. Since last year's grand event with the theme of "living like summer flowers", the organizing committee announced that this year's theme will be "national charm and glory", aiming to enhance the global influence of Shenzhen's jewelry capital, create a domestic fashion business card, and enhance the cultural awareness and confidence of the domestic fashion industry.

Last June, the first Oriental Imagery (China) Fashion Festival was held in Luohu District, Shenzhen. Luohu is the largest, highest level of development, and most complete industrial chain gold and jewelry industry cluster in China. The grand ceremony demonstrated the original design and manufacturing of domestic jewelry to a new height, integrating China-Chic into the international trend, showing the contemporary value of Shenzhen fashion to the world, promoting cooperation and exchange with the international fashion industry, attracting more international brand activities to settle in Shenzhen, and helping Shenzhen jewelry manufacturing participate in the international "double cycle".

Cao Yang, the chairman of the organizing committee, said that "national charm" is a rich traditional element that embodies the great achievements of 5000 years of Chinese civilization, and "brilliance" is an understanding and re creation of inheriting the rich heritage of a thousand years. When "national charm" is showcased and presented in the form of "brilliance", it can be made of various materials, colors, craftsmanship, ideas, and creativity, and it will definitely make every Chinese person unforgettable. It is a deeply ingrained cultural confidence.